Notion of Form is a conceptual fashion brand that aims to visualize diversity from a perspective of form and colour.

The brand finds its strengths in the subtle and suggestive features of abstracted shapes and how these can naturally integrate in an overtly representational world.

Notion of Form was born out of the idea to step away from stereotypical multicultural fashion and to rid the perception of ”the other” by proposing a sculptural abstract approach to cross cultural dress.  

Notion of Form is currently based in Stockholm, Sweden