Notion of Form is a conceptual fashion brand that aims to visualize diversity from a perspective of form and colour.

The brand was born out of the need so seek new ways of expressing diversity, to step away from stereotypical multicultural fashion and to rid the perception of ”the other” by proposing a sculptural abstract approach to cross cultural dress. Notion of Form finds its strengths in the subtle nuances of abstracted shapes and how these can naturally integrate with different contexts all over the world.

Notion of Form was founded 2016, relaunched in 2018 and is based in Stockholm, Sweden

enquiries@notionofform.com